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April 28th, 2025

It Might Be Time to Get Rid of Backblaze

Mac Apps
Backblaze


Backblaze offers two products to Mac users. The first and oldest is an always on backup service that backs up your entire hard drive to the cloud. In the event of a hard drive crash, theft or disaster, they will mail you a USB drive with the entire contents of your drive so that you can restore to a new device. For incremental restorations, you can recover files online after making a request for what you want. Their other product is online storage similar to Amazon's AWS or Microsoft Azure.

The personal backup plan is $9 a month or $99 a year. I've used the service in the past and was impressed by how easy it was to use. I never had an issue
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There seem to be numerous problems with the business end of the company that do not bode well for its future, however. Morpheus Research, a business analyst, recently released a pretty scathing report on Backblaze.

Backblaze, in our view, is the archetype of a failed growth business and its latest "restructuring" will do little to resurrect the company's woeful capital market performance or transform its undifferentiated storage offering. Its capital markets story has been kept alive by allegedly inflated cash flow forecasts, hidden internal investigations and accounting tricks, which appear to fuel exit liquidity for insiders.

What that means is the company has been using voodoo accounting tricks to hide its massive losses, and the stock and the company are headed for a big crash that could leave any Mac user who depends on Backblaze in a bad place. I would suggest moving to another service as quickly as possible. Wasabi has  plans starting at $6.99 per TB per month that allow you to use your own backup software, like Arq to back up to their cloud servers.